Connected Load Carrier launches new brand identity

Written By Sophie

The rebrand reflects the company’s belief that IoT has the power to transform supply chains. More than just a visual update, the new identity aligns with Connected Load Carrier’s long-term vision: It reflects the company’s commitment to enabling smarter decision-making, real-time visibility and scalable solutions that promote a more efficient and sustainable future.

Our rebranding is more than a visual change. It’s a reflection of our vision for the future,” said Nikki van den Heuvel - Group Marketing Manager at Connected Load Carrier. “A future where supply chains are not only efficient and transparent but also circular. This new identity brings that vision to life.


A brand built on values

The new identity is built around six core values that drive everything Connected Load Carrier stands for:


  • Sustainable & circular
    Reusable load carriers that reduce waste

  • Digital
    Interactive systems that offer real-time data and seamless user experiences

  • Efficient
    Streamlined operations with fewer delays and less loss

  • Transparent
    Live visibility across every step of the supply chain

  • Responsive
    Actionable alerts that enable immediate decisions

  • Paperless
    Automated processes that eliminate manual handling

Each value is visually represented within the new brand design, associating key themes with a cohesive and professional color palette. Not to highlight the colors themselves, but to reinforce the strategic focus and functional strengths of the Connected Load Carrier solution.


From insights to impact

At the heart of the new identity is a clear ambition: to transform traditional supply chains into connected, digital ecosystems. With its IoT-as-a-Service approach, Connected Load Carrier helps supply chain professionals gain insights, optimize performance and support ESG-compliant growth. Whether it’s reducing waste, reducing costs or achieving full traceability, the company empowers businesses of all sizes to make smarter, faster and more sustainable decisions.

Together with its partners and customers, Connected Load Carrier is building a future where every asset is connected, every decision is informed by data and every opportunity leads to real impact.

Let's get in touch

At Connected Load Carrier, we provide a personalized and efficient experience for every client, guiding you through the process with a dedicated account manager.

Get personalized guidance from a dedicated account manager who knows your business.

Start quickly with a streamlined onboarding process tailored to your operations.

Benefit from expert support and practical help from day one of working together.

Let's get in touch

At Connected Load Carrier, we provide a personalized and efficient experience for every client, guiding you through the process with a dedicated account manager.

Get personalized guidance from a dedicated account manager who knows your business.

Start quickly with a streamlined onboarding process tailored to your operations.

Benefit from expert support and practical help from day one of working together.

Let's get in touch

At Connected Load Carrier, we provide a personalized and efficient experience for every client, guiding you through the process with a dedicated account manager.

Get personalized guidance from a dedicated account manager who knows your business.

Start quickly with a streamlined onboarding process tailored to your operations.

Benefit from expert support and practical help from day one of working together.

Let's get in touch

At Connected Load Carrier, we provide a personalized and efficient experience for every client, guiding you through the process with a dedicated account manager.

Get personalized guidance from a dedicated account manager who knows your business.

Start quickly with a streamlined onboarding process tailored to your operations.

Benefit from expert support and practical help from day one of working together.

Let's get in touch

At Connected Load Carrier, we provide a personalized and efficient experience for every client, guiding you through the process with a dedicated account manager.

Get personalized guidance from a dedicated account manager who knows your business.

Start quickly with a streamlined onboarding process tailored to your operations.

Benefit from expert support and practical help from day one of working together.

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