Connected Load Carrier launches new brand identity
Written By Sophie
The rebrand reflects the company’s belief that IoT has the power to transform supply chains. More than just a visual update, the new identity aligns with Connected Load Carrier’s long-term vision: It reflects the company’s commitment to enabling smarter decision-making, real-time visibility and scalable solutions that promote a more efficient and sustainable future.
“Our rebranding is more than a visual change. It’s a reflection of our vision for the future,” said Nikki van den Heuvel - Group Marketing Manager at Connected Load Carrier. “A future where supply chains are not only efficient and transparent but also circular. This new identity brings that vision to life.”
A brand built on values
The new identity is built around six core values that drive everything Connected Load Carrier stands for:
Sustainable & circular
Reusable load carriers that reduce wasteDigital
Interactive systems that offer real-time data and seamless user experiencesEfficient
Streamlined operations with fewer delays and less lossTransparent
Live visibility across every step of the supply chainResponsive
Actionable alerts that enable immediate decisionsPaperless
Automated processes that eliminate manual handling
Each value is visually represented within the new brand design, associating key themes with a cohesive and professional color palette. Not to highlight the colors themselves, but to reinforce the strategic focus and functional strengths of the Connected Load Carrier solution.
From insights to impact
At the heart of the new identity is a clear ambition: to transform traditional supply chains into connected, digital ecosystems. With its IoT-as-a-Service approach, Connected Load Carrier helps supply chain professionals gain insights, optimize performance and support ESG-compliant growth. Whether it’s reducing waste, reducing costs or achieving full traceability, the company empowers businesses of all sizes to make smarter, faster and more sustainable decisions.
Together with its partners and customers, Connected Load Carrier is building a future where every asset is connected, every decision is informed by data and every opportunity leads to real impact.
