FMCG (Fast-Moving Consumer Goods)
Fast-Moving Consumer Goods (FMCG) are low-cost products that sell quickly and are purchased frequently. Examples include packaged food, beverages, personal care products, household cleaners and over-the-counter medicines.
Characteristics of FMCG supply chains
FMCG supply chains are characterized by high volumes, short shelf lives and tight delivery windows. Speed and flexibility are crucial to prevent waste, meet consumer expectations and stay competitive in fast-changing markets. Any disruption in visibility or asset availability can lead to delays, product spoilage or empty shelves.
How Connected Load Carrier supports FMCG logistics
Connected Load Carrier enables FMCG companies to manage these challenges through real-time asset tracking and supply chain insights. By monitoring asset flows across depots, production sites and retail locations, businesses can reduce waste, prevent delays and ensure products reach stores on time and in optimal condition. This data-driven approach strengthens efficiency while supporting sustainability goals.
