PPWR (Packaging and packaging waste regulation)

The Packaging and Packaging Waste Regulation (PPWR) is an EU regulation designed to reduce packaging waste, increase recycling rates and accelerate the transition toward circular packaging systems. It requires businesses to design packaging that is reusable, recyclable or compostable, while also proving compliance through transparent reporting.

Impact on supply chains

PPWR has wide-reaching implications for companies that rely on packaging in production, distribution or retail. Businesses must adapt packaging design, track asset and packaging lifecycles and provide verifiable data on reuse and recycling. Non-compliance can result in penalties, reputational risks and restricted access to EU markets. This makes PPWR a key regulatory focus for logistics, pooling and manufacturing industries.

How CLC supports PPWR compliance

CLC helps companies meet PPWR requirements by turning returnable transport items into data-rich assets that deliver lifecycle insights and traceability. With our solution companies can:

• Demonstrate reuse and recycling cycles of returnable transport items (RTIs).
  Collect verifiable data for compliance reporting.
• Reduce packaging waste through smarter utilization and optimized asset circulation.